communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

Freight Savings. We have negotiated great rates with all of our freight companies, and we pass those savings on to you. 6. We Don''t Sell our Mailing or Email List! Nor do we rent or exchange it. We hate junk mail, too! 7. 24-Hour Toll-Free Fax Number. If you need to fax us, let it be on our nickel. 8. Institutional Discounts. Give us a call and we can go over discounts with you. We do offer quantity and institutional discounts and would be happy to share the specifics with you. 9. Free VISIO Drawings. If you''re having trouble mentally configuring your Cart and Accessories, we use the neatest software so we can draw your Cart and equipment for you. Let us know what you''re thinking, and we can email, fax or mail you a drawing of your potential set-up. Touch and Feel Kit.

If you would like to see a sample of the Cart''s quality before you buy, order our Touch a and Feel Kit. For a nominal fee, you be able to "touch" shelf pieces, tubing, a castor, and our assembly instructions to check out the quality. Plus the cost of the Kit goes toward your purchase! Click here to purchase the Touch and Feel Kit. 11. Items donated to Non-Profits. Products that come back to our website are given to non-profit groups in the Portland, OR area. If you know of a non-profit here that might be able to use our Carts, let us know. 12. Take $50 Off. When you donate your old workstation to a charitable organization, we''ll credit you $50 on your Our company purchase. Call for details. 13. Free Tool and Drill Bit. Hunting down your tools for assembly takes time. So we include them with your order!

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